Sales wins the account. Retaain grows it.
Retention for wholesalers. More reorders from the accounts you already have.
I build and run it. When a good account starts buying differently, I catch it early and make sure the right email or the right call from your rep happens. You provide the data and approvals. I do the rest.
Free, within five working days. Yours to keep, whether we work together or not.
Real retention emails, written, built and sent for wholesale trade accounts.
Case study · Solinco · Platform-attributed$207,769.98 in purchasing attributed to email across 10.3 months, inside a business with 480+ customer accounts.What Retaain runs: Account intelligence, Retention email, Automations, Rep follow-up, Monthly review.
The goal isn’t more email. It’s increasing repeat revenue from the customer accounts you already have.
So every change I spot becomes the right retention email, the right call from your rep, or nothing at all.
Your best accounts rarely leave. They drift.
Good wholesale customers don’t usually disappear overnight. They slow down first, and by the time anyone notices, the habit of ordering from you has gone.
18weeks quiet
Nobody rings to say they’re slowing down. Retaain can see it from week 7, while one email or one call can still keep them buying.
Week 7. Flagged, with the reason.
Regional stockist · illustrative account
- 6 wk
- 6 wk
- 6 wk
- 6 wk
- 7 wk
- 8 wk
- 18 wk
What it looks like
- They order later than usual.
- They order less each time.
- They stop ordering a product they’ve bought for years.
- Their second order never comes.
- The relationship goes quiet while everyone is busy winning new accounts.
Why nobody sees it
- Your order history shows every order, but not which accounts have changed against their own rhythm.
- Your reps know their customers well, and their time goes to the accounts that ask for it.
- Your email goes out on a calendar, without knowing who has slowed down.
The signal is there. It’s split across three places that never get read together.
Reorder drift is what I call it: when a good account’s usual buying starts to change. Orders come later, smaller or less often, well before the relationship looks lost.
What could slower reorders be costing you?
Put in your own numbers. The arithmetic is shown, and nothing here is a promise of what Retaain will win back.
- Purchasing at stake
- Normal orders that may be delayed or never placed.
- Gross profit on it
- What those orders would contribute at your margin.
- What it isn’t
- Your past revenue, sales an email platform has credited, or revenue Retaain causes.
Purchasing at stake
$108,000
Gross profit on it
$37,800
Across about 30 accounts buying below their normal.
300 accounts × 10% = 30 accounts × $1,800 × 2 missed orders = $108,000
$108,000 × 35% gross margin = $37,800
This shows purchasing activity that may be exposed to slower reorder behaviour, not guaranteed lost or recoverable revenue.
Send me one export. I’ll show you which accounts need you.
The good accounts that should have reordered by now, named, with what I’d do about each one.
What is this?
- Every good account past its own normal reorder point, and by how much
- The move I’d make on each: an email, a call from your rep, or leave it alone for now
- A plain read on how your customer base is buying overall
Free, within five working days. Yours to keep, whether we work together or not.
What you get every month. The work done, not another dashboard.
You’re paying for the reading, the decisions and the retention work itself. I run it, and your team keeps the customer relationships.
- Northline Supply Co.Ordering laterApproaching
- Mason Trade Co.Buying lessDropping
- Field & FormEvery 3 weeksHealthy
Account intelligence01Which accounts have changed, and what to do about each
Every account read against its own buying, every month. The ones that changed come to you named, with what changed, why it might matter and the move I’d make.
- Retention work02
The retention work, done
Retention emails triggered by what accounts actually do, campaigns planned with you, the right accounts handed to your reps, and the sends I deliberately don’t make.
- Retention emails
- Planned campaigns
- Rep follow-up
- Sends deliberately held
- What changed
- Mason Trade Co. is buying less.
- Who needs attention
- Your rep has Mason Trade Co., with the reason.
- What happened next
- Reorder email sent to Northline Supply Co.
Weekly and monthly03A clear view of what happened
A short update every week, and a monthly review of your customer base: what changed, what I handled, and which accounts need a person.
- Foundation
- Surfaced in your monthly review.
- Growth
- Prioritised for your reps.
- Partner
- Briefed to your reps and BDMs, where relevant.
Your week, with the retention work already done.
Without Retaain
Right now, retention runs on memory. Yours, and your reps’.
- Haven’t seen an order from the stockist in a while…
- Was it every four weeks, or six?
- Someone should give them a call.
- Did that reorder email ever go out?
With Retaain · your weekly update
The same week, handled. The right work already moving.
- Six retention emails sent in your name
- Three accounts starting to slow, with the reason
- What goes out next week
- Your reps’ accounts, from your monthly review
Each week you see what went out and what’s next. The rest is already handled.
Illustrative week.
Six accounts you’ll recognise. Six different right answers.
Every account is judged on its own history and what your team knows about it. Sometimes the right move is an email, sometimes your rep, sometimes nothing at all.
A dependable account starts ordering late.
A reorder email timed to the account, then a call from your rep if it doesn’t answer.
Email first, then your rep
A customer keeps ordering, but drops a range.
An email that puts the range back in front of the buyer, in your name, with a reason to reorder it.
Retaain handles the email
A seasonal account looks late, but isn’t.
Nothing. It stays on the watch list and carries on as normal.
Nobody yet
A new account never places its second order.
A short welcome series that earns the second order while the first is still recent.
Retaain handles the email
A relationship goes quiet after a rep moves on.
The account goes to the new rep with what changed and why it matters. Any email works around their conversation.
Your rep leads
A growing account is ready for more.
Your rep gets the account with the case for a terms or range conversation.
Your rep leadsOn Growth and Partner.
Illustrative situations, not client results.
See how each one is decided
You’ll be working with me, and I answer for what happens.
I know how much work goes into winning a good trade account. The relationship, the trust, the first order. So it never sat right with me, watching businesses lose that value quietly, not through anything dramatic, just because nobody owned what happened next.
I saw it up close, working inside a wholesale distributor with hundreds of trade accounts. The customers were there. The order history was there. The relationships were there. What was missing was a system for what happened after the first order.
What I own
- The read of every account, and the decision on each move.
- The retention strategy, and the emails and campaigns that carry it out.
- What goes to your reps, and why.
- Your weekly update and monthly review, and answering for what’s in them.
What stays with your team
- Your customer relationships.
- What your reps know about each account.
- The approvals on anything sent in your name.
Every email has a reason.
Real emails from Solinco, a wholesale business with 480+ customer accounts. I designed the programme and run it myself: who gets which email, who needs a call, and when to send nothing.
- Recover · 1 email
Reorder
An account passes the reorder point its own history sets.
Swipe for every programme. Open any email to read it in full.
Solinco Australia & New Zealand · 10.3 months · Platform-attributed
$207,769.98
in purchase activity attributed back to email across 10.3 months.
10.3months
Measured while I designed and managed Solinco’s retention programme.
Platform attribution reflects purchases attributed by the client’s email platform across the measured account history. It is not presented as a claim that every dollar was incremental revenue caused solely by email.
One system. Three levels of depth.
Foundation
$2,900 / month
Retention stops depending on who remembered to look.
- The core Reorder Engine
- Core retention journeys
- Up to 2 targeted campaigns / month
- Weekly update and monthly review with Kane
Growth
$4,500 / month
More of the retention effort goes to the accounts that matter most.
- Everything in Foundation
- Deeper account intelligence
- Core + intelligence-led journeys
- Up to 3 targeted campaigns / month
Partner
From $6,900 / month
The same retention discipline runs across the whole commercial team.
- Everything in Growth
- Advanced account intelligence
- Rep / BDM integrated where relevant
- Up to 4 targeted campaigns / month
Live in 30 days, or your first month is on me.Counted from usable data, access and approvals. Ongoing tuning is outside the guarantee.
- Three-month initial engagement. Then month-to-month, with 30 days’ written notice.
- No set-up fee. Prices in AUD, excluding GST.
Foundation costs the margin on about 4.6 orders a month, at a $1,800 order and a 35% margin. Arithmetic, not a forecast.
Which of your good accounts should have reordered by now?
Send me one export. I’ll send back the names, with the move I’d make on each. The sooner they hear from you, the easier they are to keep.
The Reorder List
- Ask for it. A short form. No customer data yet.
- Send one export. Customers and orders, from the system you already use. No logins and no access to anything.
- Get your list. Within five working days of a usable export arriving. If it’s useful, we go through it together on a 30 minute call.
Free, within five working days. Yours to keep, whether we work together or not.