Retaain.
Retention CheckGet my Reorder List
Get my Reorder List

I get to know your business. Then Retaain gets to work.

Your customer accounts have taken years to build. I don’t treat them like another email list.

I learn how your customers buy, where relationships matter and what might be getting missed. Then I build and run a retention system around your business, so good accounts get the attention they deserve.

Book a strategy call

KaneFounder, Retaain · Brisbane, AU

I kept seeing good customer relationships go without the attention they deserved.

I know how much work goes into winning a good trade account. The relationship, the trust, the first order. So it never sat right with me, watching businesses lose that value quietly, not through anything dramatic, just because nobody owned what happened next.

I saw it up close, working inside a wholesale distributor with hundreds of trade accounts. The customers were there. The order history was there. The relationships were there. What was missing was a system for what happened after the first order.

I’d already learnt that lesson the hard way, building my own businesses. If something only works when someone remembers to do it, it isn’t a system.

  • The account that normally ordered every six weeks.
  • The buyer who changed, and the relationship that needed attention.
  • The customer who needed a call, not another email.

The business knew the customer. The marketing didn’t.

So I built Retaain to bring the two together.

The numbers show what’s changed. Your people know why.

I bring both together before deciding what happens next.

Buying behaviour

  • Order frequency
  • Purchasing value
  • Product changes
  • Timing

Business context

  • Customer relationships
  • Seasonal purchasing
  • Sales conversations
  • Commercial exceptions

Better information. Better judgement. No unnecessary emails.

Kane Founder, Retaain

The right decision

The numbers
An account is past its usual reorder point.
Your team
Your rep is already negotiating a new agreement.
So
The rep leads, and the reorder email waits.

Build. Run. Refine.

  1. BuildDay 0 to Week 2

    First, I learn how your business really works.

    You share your customer and order data. I learn the buying patterns, see where your team already has relationships and build the first retention emails and automations.

    You
    Send one customer and order export, give me access to your email platform, and approve what goes out in your name.
    Me
    Audit and clean the data, and read every account against its own history.
    1. Day 0Usable data, access and approvals
    2. Week 1Your data in
    3. Week 2Every account read

    What you getA retention system built around your customers, not a generic template.

  2. RunFrom Week 4, every month

    Then I take responsibility for the ongoing work.

    On every plan, I run the retention emails and campaigns, watch for changes in account behaviour and review what needs attention. You get a short update every week. Your team keeps the customer relationships.

    You
    Read the weekly update, tell me which accounts to hold back, and sit down with me for the monthly review.
    Me
    Send the right accounts to your reps with the reason, and hold any send you ask me to where the timing allows.
    1. Week 4Emails live
    2. Day 30First review

    Each month, from me

    • Which accounts have changed.
    • What retention work went out.
    • Which accounts need your team’s attention.
    • What’s happening across your customer base.
    • What I’m improving next.

  3. RefineFrom Day 90, ongoing

    The longer I work with your accounts, the more useful the decisions become.

    I review buying patterns, account exceptions, campaign activity and feedback from your team. Then I adjust the work around what the business is actually seeing.

    You
    Tell me what your team is hearing from customers.
    Me
    Adjust the timing, the audiences and who follows up, around what the business is actually seeing.
    1. Day 90Running and tuned
    Every monthA retention operation that stays relevant as your business changes.
    1. ReviewBuying patterns, exceptions and what went out.
    2. UnderstandWhat your team saw, and why it happened.
    3. AdjustTiming, audiences and who follows up.
    4. RunNext month’s work, sharper than the last.

Guarantee · The guaranteed launch window, Day 0 to Day 30

Live in 30 days, or your first month is on me.

I want you live fast, so we can start fixing what’s being missed. Once I have usable data, access to your email platform and your approvals, the launch work we agreed goes live within 30 days. If it doesn’t, and the delay is on my side, your first month is free.

Kane Founder, Retaain

Ongoing tuning, outside the guarantee

Your retention work keeps moving, even when you’re busy running the business.

Your team owns the relationships. I make sure the right work happens around them.

  1. When an email is the right move.

    MARKETING-LED

    I manage the retention email around how the account buys.

  2. When the relationship needs a conversation.

    REP-LED

    Your rep is already talking to them, or should be. They get the account and what changed through your monthly review, and any retention email works around that conversation.

  3. When nothing should be automated.

    DO NOT AUTOMATE

    A sensitive account stays with your team. Automated email stays off.

Retaain isn’t replacing human judgement. It’s giving your team better information to act on.

See how the Reorder Engine decides who acts

Your accounts get attention before they become an afterthought.

  • You find out a good account has gone quiet when a rep mentions it, or when the quarter’s numbers come in.
  • Campaigns go to the whole list, because nobody has time to work out who needs what.
  • What a rep knows about an account lives in their head, and in their inbox.
  • The report tells you what happened last month, not what to do next.
  • Accounts changing behaviour are spotted while there’s still time to act.
  • Retention work reflects how each customer actually buys.
  • What your team knows shapes the right follow-up.
  • You see what’s happening and what needs attention next.

A clearer customer base. More consistent retention work. Fewer opportunities left to guesswork.

Here’s what I carry. Here’s what I need from you.

What I take responsibility for

  • Every decision Retaain makes, and what it means for your customers.
  • Telling you when something isn’t worth spending money on.
  • Dealing with what isn’t working, not dressing it up in a report.

What I need from you

  • Data. The customer and order data you already have.
  • Context. The things the data doesn’t know.
  • Access. The email platform you already use, and the people closest to the customer when I need them.
  • Honesty. If something doesn’t feel right, say so.

My job is to carry the retention workload, not create another job for you.

Your customer relationships matter to you. I’ll treat them that way.

I take the time to understand how your business works before I build anything. Then I stay involved, manage the work and keep improving it.

You won’t be handed another platform and left to figure it out.

Book a strategy call

Let’s talk about your customer base, what’s being missed and where I’d start.